![The La Canada Flintridge Tournament of Roses Association's Dino-Soar float in the 124th Rose Parade in Pasadena, California Stock Photo - Alamy The La Canada Flintridge Tournament of Roses Association's Dino-Soar float in the 124th Rose Parade in Pasadena, California Stock Photo - Alamy](https://c8.alamy.com/comp/2A4C171/the-la-canada-flintridge-tournament-of-roses-associations-dino-soar-float-in-the-124th-rose-parade-in-pasadena-california-2A4C171.jpg)
The La Canada Flintridge Tournament of Roses Association's Dino-Soar float in the 124th Rose Parade in Pasadena, California Stock Photo - Alamy
![As the Rose Bowl presenting sponsor deal ends, here's a look at why brands spend millions on bowl sponsorships - The Athletic As the Rose Bowl presenting sponsor deal ends, here's a look at why brands spend millions on bowl sponsorships - The Athletic](https://cdn.theathletic.com/app/uploads/2019/12/24103338/GettyImages-900375150.jpg)
As the Rose Bowl presenting sponsor deal ends, here's a look at why brands spend millions on bowl sponsorships - The Athletic
![Kamrani: The Rose Bowl was a loss for Utah, a classic, and the reason why college football is its own kind of magic - The Athletic Kamrani: The Rose Bowl was a loss for Utah, a classic, and the reason why college football is its own kind of magic - The Athletic](https://cdn.theathletic.com/app/uploads/2022/01/01211256/GettyImages-1362276340-scaled.jpg)
Kamrani: The Rose Bowl was a loss for Utah, a classic, and the reason why college football is its own kind of magic - The Athletic
![La Canada Flintridge Tournament of Roses Association's float "Tree Frog Night", winner of the Founder trophy. makes its way down Colorado Boulevard during the 130th annual Tournament of Roses Parade held in La Canada Flintridge Tournament of Roses Association's float "Tree Frog Night", winner of the Founder trophy. makes its way down Colorado Boulevard during the 130th annual Tournament of Roses Parade held in](https://c8.alamy.com/comp/TY8F9G/la-canada-flintridge-tournament-of-roses-associations-float-tree-frog-night-winner-of-the-founder-trophy-makes-its-way-down-colorado-boulevard-during-the-130th-annual-tournament-of-roses-parade-held-in-pasadena-california-on-january-1-2019-photo-by-jim-ruymenupi-TY8F9G.jpg)